Business Minded with Jody Moore

Kris Plachy: Hello, do I have a treat for you today? I am doing an interview today with Jody Moore. Jody Moore is first and foremost, one of my dearest friends. I am so happy, lucky, all the things that Jody and I had our paths crossed so many years ago, and our lives have had several moments where we’ve really, really, really intersected and been, I think, just a tremendous support to one another. So I’m incredibly proud of Jody. I have tremendous respect for her. I absolutely admire her, and I just love her deeply.

So I’m incredibly excited to do this podcast. She’s doing a really amazing event in July. And I was on a walk one morning, and I thought, “I really want to talk about this with my listeners.” Jody is an exceptional coach, but Jody is also an amazing businesswoman. She has an incredible mind for business. And she has created something called Business Minded, where she’s helping small business owners like you really think about how you want to market and sell your business, especially in the kind of world that we’re in today.

So if that’s something that you’re giving your time to, you’re starting to try and find experts for, I really want you to know about Jody, and take a look at what she has to offer. She is honestly just brilliant. So I’m super excited to share this interview. And have you kind of lean into Jody’s magical brain, and learn more about how you could even expand that connection and do more. So let’s go ahead and turn this over to my conversation with my friend, Jody Moore.

All right, I’m so happy to have Jody Moore, my friend, here.

Jody Moore: I love being your friend, Kris Plachy.

Kris Plachy: I love being your friend, you’re my favorite.

Jody Moore: Yeah.

Kris Plachy: I love that I could say that. And she’s very successful and runs a multi seven figure business and has beautiful family, and does all those things.

Jody Moore: And is a hot mess too, let’s not forget that part.

Kris Plachy: Maybe we will.

Jody Moore: Maybe we will.

Kris Plachy: That might make for a much more interesting podcast.

Jody Moore: It all goes together in the end.

Kris Plachy: It does. So I was on a walk a couple weeks ago, and for those of you who don’t know Jody, and as I mentioned in the intro, Jody is the founder of the Peopled Program Membership, helping beautiful mothers live lives that they feel really amazing about. And Jody is an exceptional master coach. But Jody is really also an incredible business brain. And I was on a walk and I was thinking about how this season is all about mastery on my podcast, and you’ve been working on and have your second launch of the Business Minded program. And I really wanted to talk with you about your journey that has led you to a place where you’re really kind of—I don’t think you’re doing your legacy play. I think some people like to say that. But I do think you it’s been fun to watch you create and culminate so much of your work into this incredible program. So having said that, why don’t we first just talk a little bit about what Business Minded is, and then we can…

Jody Moore: Yes, so as much as I love helping moms, and I started my business around that mission, because that was the hardest part of my life when I found coaching, which I found through you actually, through our corporate job. But when I first discovered coaching, that was where, for me, I needed it the most, it made the most impact, it was just around my peace of mind and confidence and emotional control, being a mother.

And so I grew that business, but I always have loved also helping people with business and learning about business. And as I have success in my business, I find that people of course, want to know how and they want to pick my brain, if you will, and I actually love helping people with that. And so, I have had this business helping moms…well before I launched the business part of the business coaching, I should say, the other coaching I did for a good eight years because I wanted to make sure that that was really stable and that I could still… I don’t have any plans to abandon that part of the business, so I didn’t want to neglect that or sort of, you know…I think it’s tempting to change course because it gets hard.

Kris Plachy: Or boring.

Jody Moore: Or boring.

Kris Plachy: Like, okay, how do I keep this exciting? I’ve been talking about a lot of these things for right a long time. Yeah.

Jody Moore: So I felt like last year, like you said, was the first time I launched officially a business coaching program, because I felt I was at the point to do that. And I really love working with the maybe young, you might say, entrepreneur who is still trying to get the hang of marketing and sales. And I especially sort of like you, feel called to lift and support women. A lot of my students are even in the thick of raising kids. I hear a lot of, “Well, how do you do that and be a mom? How do you balance it all? Or it’s not the right time for me, once my kids are grown up.” And that might be true for some people, but I don’t think that has to be at all. And I do know that allowing myself to explore my passion of building a business and coaching, has made me a better mom, because it’s made me a more well-rounded and happy person. And so I love helping the individual that has a similar calling, and we dive right in, get into the nitty gritty of business in that program.

Kris Plachy: So, good. I love the name. Like just the name. You’re so clever with how you put things together. But yeah, business minded, it’s just fabulous.

Jody Moore: Thank you.

Kris Plachy: So let’s talk a little bit about it. So what’s the goal of the program?

Jody Moore: Yeah, well, I call it business minded, because I never considered myself someone who was business minded, honestly. When I worked in corporate before where you and I worked together, I knew I was good with people, I knew I had a little bit of a creative side and things like that. But I always told myself, in fact, I don’t have a good head for business. Because I don’t love math. I don’t love spreadsheets, I don’t love P&L, and I don’t love, like, how can we get a 2% increase in this area, it to me was just boring. So I thought, I don’t have a head for business. It wasn’t until I got out of that and started my own business that I realized creativity, love of being good with people, being passionate, those are also business skills. And I decided, “Oh, I think I actually am very business minded.”

And so the program that I created will take people from wherever they are, maybe they have the startings of a business, or maybe not. I really take you from Ground Zero to like… first of all, it can feel overwhelming, because there’s so much information out there. So I really I’m a fan of simplifying it down to like, “These are the only things that matter until you get to like 500k in your business.” It’s really simple, basic, even metrics, right? There are metrics that matter. And there are metrics that don’t matter. And it’s easy to get caught up in the wrong metrics.

Kris Plachy: When there’s so many people, you know, you can talk to five different potential partners or contractors to help you with your business, and they’re all going to want to measure different things. So I think that’s so critical. Because I’ve been doing this a long time, and I still could get off the phone with someone and I’m like, “Oh, I’m not measuring that. Should I be measuring that?”

Jody Moore: Yeah, totally. I mean, within your own business, you’ll have different interests, too. So there might be a metric that you find fascinating, and that you choose to measure, that’s fine. I’m just saying it’s easy to get caught up in things like how many followers do I have on social media? How much engagement or likes are my posts getting? That, of course, can be an indicator, but it’s not a very important metric. It’s a highly visible metric. It’s sort of an ego-driven metric. But there are a lot of people that have huge following and engagement on social media that aren’t making any money.

Kris Plachy: Exactly.

Jody Moore: And vice versa, there are people making a lot of money who have low... So again, not that that’s irrelevant, but if that’s where your focus is, that’s a secondary metric that we need to make sure first we have revenue and other metrics that we’re looking at.

Kris Plachy: So I like how you just made the delineation between an indicator and a metric.

Jody Moore: Yes, right.

Kris Plachy: So I know Emily, my CFO will say things like, “Well, we have indicators. We have lag indicators, we have things that we look at that will eventually become, like show up in the metrics. But this indicator is all this, and what is it indicating? I suppose is another great question, if people like your post. I don’t know if that really indicates much.

Jody Moore: Yes, that’s right.

Kris Plachy: So, it reminds me of when you and I worked together, and we used to talk about the vital few, right? Like, what are the vital few that everybody needs to focus on? And it was always, you know, you bring it down to that, it’s like that human body analogy, right? These are the vital signs of a body. These are the vital few of a business under 500k. And the simplicity of that, and I want to echo to I do have so much respect for how able you are to simplify what can feel incredibly complex to people.

Jody Moore: Thank you.

Kris Plachy: So usually after I talk to you, I’m like, “Oh.”

Jody Moore: Yeah, and I’m wondering for people listening too, if they’re thinking, okay, so what are the important metrics? And of course, it depends on your business, but the entrepreneurs I work with, and I work with all different kinds of businesses, you know, coaching businesses are one, but also, I’ve got people who are in finance, people who are in direct, or in network marketing businesses that will determine a little bit. But really, one of the things that you need is new eyes on what you offer. Like, are new people coming into your…brand new people? So if not, I always think of it like turning on the hose, you’ve got to turn on the hose, and then sometimes the hose is long, the water is going to go all the way through the hose, and then eventually trickle out the end when you first turn it on after winter, right?

But oftentimes, we get impatient with what’s happening in the middle of the hose, and there’s a kink or something. But if the water is turned off, it doesn’t matter. You’ve got to have water, you’ve got to keep the hose on, you’ve got to keep the faucet on and keep new people coming through all the time. Most people focus on the middle, like, am I nurturing people with a podcast or content or whatever, and are they engaged? Yes, that’s an important metric. But if the water’s turned off, it doesn’t matter. It’s going to dry up, eventually.

Kris Plachy:And it’s interesting, you know, because I know a lot of the women who listen to this podcast, many of them are running multi, seven figure businesses already. But I think a lot of people even stumble into that level of success. It’s, you know, whatever timing or other things. And so then replicating that, we have to always know what the basics are, we have to always remember what the basics are. So okay, good. So we’ve got these 500k under sort of foundations using metrics.

Jody Moore: Yeah. Another thing that I love and happen to be really good at because of many years of many different types of experience, is sales. My first sales job ever was in college, I sold treadmills over the phone. And because it was a college town with college kids, they didn’t want to transfer the leads into your name, because you’ll probably quit in a few months being a college student. They would just give you the name of the last person that had your lead. And you would just talk to customers they didn’t know. So I was Tara. And I would just talk to customers, they didn’t know I was a different Tara than the last Tara, they talked to. It was fantastic. We would see each other up on campus and, and I’d say, “Hey, Jake,” and he’d go, “Actually, it’s Tom.” And it’d be like, “Oh, and I’m Jody.” We didn’t even know each other’s real names. But at any rate, that was my first sales job. I’ve sold shoes at Nordstrom, I’ve sold really high end degree programs, I’ve sold so many different things.

There’s two things that I’ll say when it comes to sales. And again, you and I know this from our experience together, but there are behaviors, and there are skills. And the behaviors are the boring things that you have to just consistently do. Whether it be like reaching out, running ads, sending emails, making phone calls, whatever are the boring things that have to happen. And then the skills are, how effective are you when you do those things? How compelling are you? How open are you? Are you coming from abundance or scarcity and all of that, and there are lots of strategies that we teach.

But what I find is that people think they need skills, when we dial in, they don’t even have the behaviors. What I tell them is, “Listen, without consistent behavior, skills don’t matter. And the good news is, you don’t even have to have the skills if you just compensate with behavior. If you just ask enough times, you’re going to find people, even if you’re not great at it. And then of course, ironically enough, the more behaviors you put in, the better your skills become.” So, I know it’s not rocket science, but it’s sometimes helping people distill down.

Again, not just from an overwhelming, you don’t have to do all the things, you don’t have to be on every social media platform. You don’t have to employ every strategy people will teach you but you need something that you do consistently. For me, that was my podcast. I’ve published a podcast every week, except the week I had a baby, for almost seven years now. I missed one week in seven years.

Kris Plachy: That’s awesome. It’s not that hard, especially when you’re committed to it. And then you know, there’s ways to do that, that it will work even if you…

Jody Moore: That’s right. Yeah, there are ways. Or you could have a seasonal podcast where you take breaks. I’m not saying it has to look like that. I’m just saying, it’s that consistency that has created the momentum. And then of course, after you publish that many podcasts, you get a little bit better at it. Anyway, it’s really helping. In my business, I try to help entrepreneurs distill down, okay, what are the behaviors? And then we work on skills as well.

The other thing I feel really called to do is because I have, you know, I feel like through my own hard work and efforts, but also I feel like I’ve been really blessed to have great mentors and teachers and I do feel called to use what I have to lift others. And so, throughout the year in Business Minded, we do challenges. For example, I’ll say who wants to come on my podcast? Tell me why you’re a great fit and how would you serve my audience? And I’ll even let people have access to my email lists, like, “You’ve got something I should offer my list, show me what it is, and why is it amazing.” Or we just gave away money towards people’s social media ads, I said, “Show me a great opt in that you’ve created in let’s give you some money to run ads to it.” So I do like letting people have access to my audience or my resources a little bit if they’re working hard, and I’d like to reward that. So that’s fun.

Kris Plachy: That’s wonderful.

Jody Moore: It’s motivating people.

Kris Plachy: You can’t underestimate the power of that, right. Just a couple bucks towards the ad can be the one thing you need to get the leverage of that offer going. That’s wonderful.

Jody Moore: Yeah, it’s fun.

Kris Plachy: Yeah. I mean, I think that’s the benefit always of working with a very heart-centered entrepreneur like yourself that, yes, it’s fun and yes, you’re serving your own creative juju, and all the things and you’re generating great revenue, but you’re also really, really giving something that I think is hard to find for a lot of women who want to have successful businesses. So I want to talk about behaviors. Because one of the things that I think is really true about that, is that, I mean, you and I used to talk about this years ago, right? Like, how hard is it to make 300 phone calls a week? Clearly, very hard.

Jody Moore: Clearly.

Kris Plachy: We underestimate the mental and mind drama that we experience when it comes to consistency. Because it seems so easy when we talk about it, like here are the five things you should do every week, all the time, without fail, and you’re going to make it, it’s going to work out, right. And yet, our brain takes over and says, “This is too hard. I don’t have time. I’m not good at it. Nobody cares.” I don’t know, what else do people think? There’s probably a lot of…

Jody Moore: Yeah. I think that sometimes there’s simple enough things that it feels like it won’t matter anyway. What is the saying? Things that are easy to do are easy not to do? Because it seems like it won’t matter. And maybe it won’t, but there’s that compound effect over time, do small consistent efforts.

Kris Plachy: Yeah.

Jody Moore: Yeah. I mean, the other thing, and I really learned this from you, is when I go to work, I sit down here in my office, and I go to work. And for people that are working from home, which most entrepreneurs, solopreneurs, certainly, a lot of them are, especially these days, it’s so easy to get distracted, to think I’ll do that later, to not have a working schedule. And I make myself a schedule every week. And I do have a team now. So that helps hold me accountable. But even when it was me, I had a meeting with myself every week about what do I need to get done is week? And when is that going to get done? And then I show up and I honor my work schedule. A lot of people I don’t think do that. Do you?

Kris Plachy: No, I know they don’t. In fact, I know that you and I have a colleague who now is incredibly successful financially. But when she and I first met, she was really struggling. And she asked me that, she’s like, “How are you doing what you’re doing?” And I’m like, “You know, I just get up and I take a shower and I put my makeup on…” I didn’t have a ton of clients but I’m like, “I just go to work.”

And I do think there was an advantage I had because I did work from home a little bit before, but I like to feel productive too, so I struggle with dabbling, but I have days and you know, we all do have those days where like, stuff is happening out there and it calls to me, and I, you know, the dryer repair guys coming and things happening because I’m here.

But I remember I said, “Well tell me about your day.” She’s like, “Well, I get up and I make breakfast for the kids and get them to school. And then I go to yoga. And then sometimes I have lunch with someone, sometimes I have lunch at home, and then usually about time and I take shower, and then I go get the kids from school, and then, you know, I get them ready and do all the things and then by like, six, I’ll open up the laptop.”

And I’m like, “Yeah, so I would fire you if you worked for me. Would you fire you? That’s not being an employee, that’s a hobby. And I know specifically, like folks who kind of do some of that network marketing, right? It’s really interesting. I’ve coached a few of them as well, in terms of building their teams, and the frustration they feel with volunteers is what really they end up feeling like, but it’s the same mentality. It’s like, well, I can just do a few of these a month, right? You know the people who are really thriving are the ones who treat it like a real business.

Jody Moore: Yeah, and it’s one thing if that’s a conscious choice that you decide, I want to work part time hours, but you’re going to get part time results, which is fine. What I struggle with this seeing people get frustrated that they’re not…they’re comparing themselves to somebody who’s working a 30/40 hour week, and you’re putting in 10 hours, then that’s, you know? And I’m wondering about this, too, because this is something as I’m wrapping up with these students I’ve been working with this first year in Business Minded, there’s been a lot of aha moments for them around how, what’s the right word? sort of loud, you have to be to really get people’s attention. And I don’t mean loud, like be obnoxious. I just mean, if you’re promoting something, and you think well I’ll send five emails promoting it, then you probably need to send 25 emails promoting it.

And I always tell them, let’s double, triple, quadruple down. And I do the same thing to myself, because I don’t want to write 25 emails, either. And the thing I hear over and over again, as well, “I don’t want to bug people. I don’t want to be annoying.” And I just remind them…And this could be emails, this could be posts on social this, like however it is that you reach out to people, right? I always say it’s cute that we think that people are reading all of our messages, first of all. Even my social media posts, you know, I asked my Facebook ad team, like, “Do you think I’ve used that image of me too many times?” And they’re like, “That’s cute that you think people are seeing all your posts. Most people aren’t going to your feed.”

Kris Plachy: They’re like, “Oh, she’s used that 10 times in the last 12 months? She must really like it.”

Jody Moore: We’re the only ones doing that to ourselves.

Kris Plachy: Yeah.

Jody Moore: Second of all, the people that don’t want what you have, should get annoyed and leave. They should unsubscribe, unfollow. It’s okay if they do. And what you’re sending out too shouldn’t just be you asking for something, it should provide some value. So the people that would possibly potentially become your customer or client, will enjoy what you’re sending. Or go, “I’m so glad she reminded me because I’ve been wanting to take that action. But I forgot I got busy, I got distracted.” And that’s the person that you’re talking to.

So I keep having these entrepreneurs have these huge breakthroughs, when they realize – even your free content, free stuff to put out there, whether it be your podcast, your posts, like a free consult, mini session or something like that. You have to sell that, you have to sell it 10 times harder than you…And by sell, I just mean you have to overcome… They’re not paying with money, but they’re paying their time, they’re paying with their attention, they’re paying by being vulnerable, they’re paying in a lot of ways. What is the benefits? If it doesn’t sound compelling enough to outweigh all of that stuff, they’re not going to move forward.

Kris Plachy: Yeah, so we both worked in sales, right? And people don’t want to be pushy, and I know that that was always something that was really powerful for me was to remember that we’re not selling anything—that’s how I think about it—we’re making an offer to support someone with a need, and that person if they really need…It’s like, I’m just letting you know there’s a solution here. And if they really need it, they’ll be so grateful that you’re there.

Jody Moore: Yeah.

Kris Plachy: And I feel the same way. I have little celebrations when people unsubscribe. That might not be a good idea. But I’m like, “Oh, it’s good for you that you figured out you don’t want to be here. Now no one will bother you, you’re on your way to find the right solution for yourself.”

Jody Moore: Yeah. I mean, I think of it as rational self-interest theory, that says that we all make decisions where we quickly weigh out costs and benefits. But I think when we’re the business owner, we have a product or service or something that we offer, we understand the benefit, but I think we assume other people see the benefit, and they don’t always. You have to really slow it down and say, this is…

Again, let’s talk about coming to like a free consultation or something. I had a student, she’s a business coach, she was offering a free consultation and having a hard time getting people there, she works with coaches, until she changed it to a niche strategy call. She started talking about come to this free call with me and I will help you get clarity on your niche. And then you have to continue to flush it out. Reason why that’s so powerful is because a lot of people waste time here. It’s so dramatic, there’s so much question, if you can’t get clear on that, your message isn’t going to be clear. And you have to keep talking about all the benefits that people know. But when you talk about it, at length like that, then it outweighs, okay, but I’m going to have to schedule the time and show up and being vulnerable. And that’s how you get movement. And you do that for your client’s sake, for your customer’s sake to help them.

Kris Plachy: Yeah, lovely. Well, okay, so you’re just finishing the first year. So I know you have kind of two options.

Jody Moore: Yeah, I have a really high end expensive small group mastermind for somebody who’s—I think you don’t need that until you’ve made probably at least your first six figures, but if you’re just starting out from scratch, you don’t probably need that option. That group is a lot of fun, we’ve had a lot of fun. But then there’s a very affordable option, which is sort of what I was talking about before; we do all the challenges, there’s a whole series of modules that teach you everything you need to know from like, choosing your offer, and your pricing and setting up shop, to marketing, sales, content, creation, all of that type of stuff.

So there’s a bunch of modules, and then we do twice a month coaching calls where you can come on and ask questions, we do the challenges. What I would say, for people considering is, first of all, I have lots of free resources I’ll just direct people to in a minute. But for anyone that is able to, we’re doing a two-day live event at the end of July that is going to be phenomenal. I’m so thrilled about the speakers. I’ll be one of the speakers. But we have all these amazing women who have done amazing things coming to speak, from like Vanessa Quigley who founded Chatbooks, we’ve got the founders of High Fitness. We’ve got Kelsey Nixon from the Food Network. I mean, I won’t bore you with the whole list, but amazing speakers, successful women, most of whom are also in the thick of raising kids.

And what I love about an event like that, is you’re going to get tips and strategy and everything. But mostly, I want you to be inspired. Because when you hear someone else’s story and you feel inspired, that’s when your own good ideas come to the surface. And at that event is when I’m opening the doors to the next Business Minded. So if you’re considering, you know, and you’re not sure about either option, we’ll go into it in more detail. But that would be, I would recommend if you’re able to come to Salt Lake City area. But if you can’t come to that event, we’ll have all the information coming out during the month of August about Business Minded. So in the meanwhile, I would say just go to <a href="http://www.jodymoore.com/business">www.jodymoore.com/business</a>, and we have a free Facebook group where I’m giving weekly help right now totally free. You can learn about that event, Impact 2.0 and you can get on the waitlist to learn about Business Minded. That would be the place to go.

Kris Plachy: Oh, I love that. I love it. And so that’s in…did you say Salt Lake or Park City?

Jody Moore: Salt Lake City? Yeah, July 27 and 28, and it’s called Impact 2.0 and they can get all the details there at <a href="http://www.jodymoore.com/business">www.jodymoore.com/business</a>.

Kris Plachy: So fun. I know. When you told me you were going to do that. I’m like, “Oh, here we go. This is fun.”

Jody Moore: It’s like such a dream for me to get to put this on. You know me, I love a business conference. I love like a motivational speaker. I keep a notebook. One for like notes of what the speaker says and one for just all the ideas that come to my head while I’m listening. It’s amazing.

Kris Plachy: It’s amazing to me, just a side note, like that happens to me all the time. I’m listening to a podcast about…I was just doing it this morning, I was listening, actually, to Eleanor Beaton’s podcast, and she was talking about creating demand for clients. And I was listening to that, and I had all these other ideas totally unrelated.

Jody Moore: Yes.

Kris Plachy: When I walk, I just open up my notes app, and I’m just constantly writing phrases and sentences down so I don’t forget. And that’s the mark of, right? Those are those creative brains of ours, is just as soon as you let it find some space to relax and also be kind of in invigorated, it’s amazing what comes to us?

Jody Moore: Yeah.

Kris Plachy: I remember you texted me, it was probably now three years ago, because it COVID—nothing happened for two years. And you were like, “Oh, I’m at this conference. It’s so great.” And it was all the men.

Jody Moore: Yes.

Kris Plachy: I don’t even know who they were, Dave Ramsey, and…

Jody Moore: Yeah, right.

Kris Plachy: I’m like, “Where’s the women? Where’s the women?” I just love that we’re seeing so much more support and real honesty about the lives that women lead and the possibility of that life instead of just the limitations of that life. And such a great example of a woman who has a young family and marriage and a beautiful business, so,

Jody Moore: And it does matter, because I still go and I love learning from the men too, but I remember hearing a talk on time management from a man that worked in an office that had a wife at home, raising his kids and thinking, none of that works for anybody, because I am at home with little kids and I’m a wife. So, you do need to learn at times from people in your same situation. And, yeah, anyway, it’s going to be fun.

Kris Plachy: It’s going to be amazing. So if you haven’t gone yet, go to <a href="http://www.jodymoore.com/business">www.jodymoore.com/business</a>, learn all the things. And we’d be remiss if I didn’t ask you one sort of SEO question.

Jody Moore: Okay, do it. That’s right.

Kris Plachy: I’m kind of curious, as you think about where you are in your business, like you said, you’ve had it for eight years, you’ve done a lot of incredible work to get here, you’ve worked on building team to support you. And now that’s obviously afforded you some opportunity to expand more into where you’re excited, and where you have a lot of mastery that you’ve just been building over a lifetime. So I guess, what would be some wisdom that you would want to share with other women, regardless of where they are? There’s women who are just trying to figure out how to start hire someone, right? And then also, I have several clients who are like, “Okay, so I’m in alignment, now what am I going to do?”

Jody Moore: Yeah.

Kris Plachy: And so as you think about your trajectory in your life as a woman CEO, what’s your kind of tidbit?

Jody Moore: I would say, first of all, for me anyway, having some kind of a goal to pull me towards, has been powerful. And it doesn’t matter what the goal is. For some people, that’s a money goal. For some people, it’s an impact goal. I think we get too caught up on what is the right goal or something. For me, I’ve always wanted to speak at this conference at my church called Timeout for Women. It’s the dumbest goal, who wants to give a talk? Most people do would rather die, but I do. Anyway, my point is having that as a thing to pull me towards. I thought, and I’ll try to sum this up quick, because I know we’re out of a time, but I thought that I wanted to speak at that conference, because then it would make it easy for me to get my message out and find clients. But in reality, what happened was keeping that as a goal caused me to have to learn how to get my message out and find clients, and then I got to speak at the conference.

Kris Plachy: Wow, that’s cool.

Jody Moore: But it was a useful goal to like, kind of pull towards something.

Kris Plachy: Yeah. And to become.

Jody Moore: And to become, right.

Kris Plachy: Yeah, to stretch who you are.

Jody Moore: Yeah.

Kris Plachy: Right. That’s the good to great, right? That’s his whole thing. Like it’s not about the goal is about who you become.

Jody Moore: Yeah.

Kris Plachy: And then in your case, striving to achieve it. Yeah.

Jody Moore: And when you set a big enough goal, then at some point, you become…I became and still am sometimes the bottleneck to the growth that was available to my company. And so I guess the other thing I would say in terms of from a CEO standpoint, and building a team, is I think something clicked for me when I realized that I have to sort of do things my way, but I have to figure out how to empower my team. And I got to a point where I was so frustrated with them coming to me with every question, and they wanted approval on every little thing. And so again, I was the bottleneck. They’re like, waiting for my approval all the time.

And I finally brought them all—we work remotely, so I brought them all to Spokane. And I said, “Listen, here’s what my day looks like, all the calls and whatever I’m doing. Plus, each of you messages me once or twice, now I have 27 messages to try to reply to. And that just can’t be.” And so I had to give them examples of where like, if you made a…Because they’re afraid of making a mistake, they’re afraid of doing it wrong. And I had to really give them real life examples. Like, if you made this mistake, I would rather you make that mistake, and then we move forward.

So that’s been my big learning curve over the last couple of years. But even just in little bits when it works, it’s like…You always call it magic. It does feel like magic. These things happened. And I wasn’t even very involved at all. And so I had to really give them permission to get it wrong, before they had the courage to just figure it out on their own.

Kris Plachy: Love that. That’s been a real topic of late with many of my clients, is mistakes. And a lot of people think, how do I control not having any? And I think that’s cute. And I’m more how we reply and respond. And actually, one of my clients just said on the call right before this, and I loved it. She’s coaching one of our managers to have kind of a difficult conversation. And she said, “Let’s just do that. Let’s go to the meeting. And we’re going to call it your rough first draft. So then we’ll come back together, and we’ll debrief on how it went. “And the permission she gave her manager in that moment to just fail. She’s like, “Just fail, let’s just plan that you’re doing terrible job. But let’s go do it because then we have something to work with, instead of all of the worry that you and I both might have that you don’t do it right.”

Jody Moore: Right.

Kris Plachy: It’s funny, because mistakes for me—every now and then I’ll lose my mind over something. But I usually like, “Listen, it’s fine.” I remember a woman said to me once, “If it’s not death, disease or divorce, it’s fine.”

Jody Moore: I think you see that perspective, though, because you work with all these founders. And for those of us that, like this company is my baby in my life, and I do prefer that it be done the way I would do it. But I know that’s not a thing. I’m like, “You know what, it’s fine for them to do it their way, isn’t the way I would do it, and it’s still okay.

Kris Plachy: And we get results.

Jody Moore: Yeah.

Kris Plachy: And the thing about babies is we do raise them to go away. We won’t keep the baby in the Snuggie pack for the rest of its life. We have to let that go. And that’s the same. I think there’s a huge metaphorical relationship between that connection with a business and that connection with children. Eventually, this business is supposed to live and thrive without you, if that’s your goal, which, a lot of people will tell you it’s their goal, but then they don’t allow.

Jody Moore: Right. That’s right.

Kris Plachy: . So once again, <a href="http://www.jodymoore.com/business">www.jodymoore.com/business</a> is where everybody’s going to find everything they need to know about you. And then you have a wonderful podcast, why don’t you tell us about that?

Jody Moore: Thank you. It’s called Better than Happy. And it’s all things mindset. And I mixed some business in but it’s mindset that would apply to any area of your life.

Kris Plachy: So yes, so if you haven’t met Jody yet, her podcast is an incredible way to sort of peer into her brain and hear more of her philosophy. But I’m so, so grateful for you to spend some time with me today, as always. I haven’t been able to talk to you so I just scheduled a podcast with you.

Jody Moore: I know, right? Well, I’m so appreciative of you letting me come on. You’ve been a lifelong mentor and teacher and friends. So thank you, thank you.

Kris Plachy: Okay. Well, thank you for coming. Talk to you again. Bye, everybody.

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